We built it for the owner who could not watch him go hungry.

Wise Kids Club started with a nine-year-old who came home quiet.

Not upset. Not crying. Quiet. He went to his room, said school was fine, and closed the door. For nine months. The tray in the cafeteria, the group chat that went silent when he joined, the kid who waited by the lockers. We found out the way most parents do: too late, from someone else.

We had told him everything a parent is supposed to say. Ignore them. Tell a teacher. Walk away. And in the moment, none of it survived contact. He did not need another rule. He needed to have seen the moment before it happened to him.

So we drew the moments. The tray test. The stranger who knows your name. The dare at the sleepover. The DM from a friend of a friend. Each one as a comic: what happens, the wrong move most kids make, why it backfires, and the one that works. Around 150 situations, written for ages 6 to 12, in a format a kid actually finishes.

We are parents, teachers and a former school counsellor. We are not a toy company and we are not a course. We make comics that get read on the floor of a bedroom and quoted back at the dinner table a month later.

Every book is backed for 30 days. If your kid does not come back with one line they did not have before, send it back and we refund it.

You can't be in the hallway. You can make sure they know what to do when you're not.