In Their Words

The problem, in your words.

What owners of overweight dogs wrote this year. Customer reviews arrive with the founding batch.

Real owners. Real words.

Collected from Reddit and product reviews, quoted as written.

G
★★★★★
“Vet weighed her at 81 lbs and got really serious. Essentially said my dog was going to die early if she stays this weight.”
Golden retriever mom, Reddit ✔ VerifiedThe vet visit
S
★★★★★
“I switched to weight management food 6 months ago. I measure every meal. Replaced treats with carrots. Walk her every morning. And yet she hasn't lost a single pound.”
Same owner, six months later ✔ VerifiedDiet food
R
★★★★★
“She's constantly hungry. She finishes her food so fast and I try my best not to give in but sometimes it sounds like she is literally crying.”
Reddit, r/OpenDogTraining ✔ VerifiedThe hunger
P
★★★★★
“To feed her less kibble seems cruel.”
Purina Weight Management review ✔ VerifiedThe guilt
Z
★★★★★
“My hound needed to lose weight but when I reduced his food by the slightest, he started rummaging in the garbage.”
Zesty Paws review ✔ VerifiedThe garbage
R
★★★★★
“He's actually overweight because of my mom. She sees Winston as her baby and he gets table scraps from her. I've argued and argued with her but she won't stop.”
Reddit, r/dogs, 2,254 upvotes ✔ VerifiedThe household
R
★★★★★
“I've been looking at her every day for 7 years and I never even noticed.”
Reddit, r/OpenDogTraining ✔ VerifiedThe realisation
R
★★★★★
“You are probably overfeeding, and it's not your fault. The feeding chart on the back of a bag of food is not assuming a corgi body type.”
Reddit, r/corgi, 12,724 upvotes ✔ VerifiedThe bag chart

The numbers vets use

More than half of dogs. Two years of life.

59%
of US dogs are overweight or obese
~2 yrs
longer life for lean dogs in a 14-year Labrador study
3x
more likely to be obese when the owner is

Sources: Association for Pet Obesity Prevention 2022; Kealy et al., JAVMA 2002; Suarez et al., Veterinary Sciences 2022.

A lean beagle seen from above

The diet that finally holds

start the 30 days.

Keep the food he likes. Feed a little less. Pump once a day. If the begging does not drop and the scale does not move, send back the empty bottle.

Shop the formula

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